“Suffer from Diarrhea” does not invoke a satisfying image of pleasant-tasting beer. Yet the Coors beer ad campaign “Turn it Loose” was translated into Spanish as such. American Airlines’ tagline “Fly in Leather” became “Fly Naked” in the Spanish translation of the company’s ad campaign. Equally as harsh, the American Dairy Association wasn’t very successful with its Spanish-language marketing. Their famous tagline “Got (more…)

What is Machine Translation?

Automated translation, more commonly referred to as machine translation uses computer software to statistically analyze and translate text presented in one language to another language. The software transfers the structure of a source language (the original language of the text translated) into the target language (the language to which it is being translated). Machine (more…)