Back translation works like this. A company retains a translation service to translate a series of brochures into Mandarin Chinese. In an effort to verify the accuracy of the translation, the company then finds a second translator, who has not seen the original English text, to translate the brochures back into English. The company then judges the quality of the Chinese to English or “back translation,” by its similarity to the (more…)

The world surely seems a better place with globalisation. This has made the world a smaller place to live in. The trend has seen the arrival and popularity of internet as a medium to stay connected and to remain closer with the rest of the world. In such a scenario, the global market is facilitating the business across various continents and locations. The penetration across the alien cultures and location is seen in the contem (more…)