“Suffer from Diarrhea” does not invoke a satisfying image of pleasant-tasting beer. Yet the Coors beer ad campaign “Turn it Loose” was translated into Spanish as such. American Airlines’ tagline “Fly in Leather” became “Fly Naked” in the Spanish translation of the company’s ad campaign. Equally as harsh, the American Dairy Association wasn’t very successful with its Spanish-language marketing. Their famous tagline “Got (more…)

Translation is seem to be a more and more important service in this day in age. There are hundreds if not thousands of firms in the industry that have come onto the scene to provide translation services to address these growing market demands.

For the conventional user, they will most likely look for free translation services and software on the internet for every day translations, more often than not looking up a word and translating (more…)

In an age where hundreds of companies provide the same service, it is useful when a solution can offer its services in many languages. Business Intelligence is an important area that is very crucial to the functioning of any organization. It is basically the strategy to fish out necessary information from large amounts of data and use it for key global outreach programs.

Challenges & Solution

The organization (more…)